The Traits Platform

An insights solution that speaks your language

Traits elevates your football expertise whether you are a Sporting Director, Head of Recruitment, Coach, Scout or Data Scientist

Best-practice analytics is not the most complex model or algorithm - it is analysis that is trusted and adopted by decision makers to ultimately have an impact on decision making processes

Take agency over your football intelligence

  • Embed insights in your day-to-day discussions

    Build a culture where data is present throughout all stages of your recruitment and development processes, not just at the start and the end

  • Evolve your processes, not force new ones

    Traits' easy-to-use platform and flexible features seamlessly fit into the established ways of working in your organisation and streamline your talent ID and development processes

  • Extend data beyond the analysis team

    Get everyone in your team speaking the same language through data, bringing more people, into more frequent, data-informed discussions

The Traits Framework

Build trust and adoption.
Your Model. Your Language.

Traits’ unique top-down rating approach allows you to more intuitively cut through noise and deep dive into what shapes player strengths, weaknesses, and performance.

How it works: Traits takes underlying data sources to give you instant access to tens of thousands of player profiles. You customise each layer of the Traits framework to create ratings in your language and aligned with your football philosophy.

Support data-led Talent ID & Development

  • Explore tens of thousands of players

    With an easy-to-use platform and extensive player profiles - identify, evaluate and shortlist talent aligned to your needs and values

  • Answer more questions with fewer numbers

    Identify, compare, and evaluate talent in seconds, using fewer numbers, while retaining the depth of analysis and breadth of insight

  • Be targeted with your development

    Coach and educate players to better understand their technical DNA - helping them identify actionable opportunities to develop and improve

Enable easy communication and faster insights

  • Focus on insights, not processing data

    Traits advanced analytics and data engineering automatically updates your platform, so your team spends more of their time and energy on creating impact through actionable insights

  • Faster insights, instantly deployed

    Instantly embed Traits’ plug-and-play solution to create your own best-practice analytics solution, without the need to spend years developing your own

  • Help more people be data champions

    Traits intuitive user interface and easy to understand framework enable you to impact through data with everyone from your players, to your scouts, to your technical director and leadership

Find out more how Traits can support you