Tools that elevate your football expertise
Transforming the way you engage with data insights
Developed within the world’s best sports organisations, Traits’ easy to use platform features make the power of advanced analytics more accessible - enabling you to address more Talent ID and Development questions, irrespective of your familiarity of data and analytics
Traits has all the tools needed to ask a broad range of questions and unlock the impact of the meaningful insights
Intuitively deep-dive through layers of player performance
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Individual Player Profiles
Traits Individual profiles enable you to get an instant comprehensive understanding of a player's relative strengths and weaknesses across multiple layers of player performance
Individual view in use: An agent calls up with a potential player target - immediately understand what shapes their player DNA and how they meet your recruitment needs
Make quick player comparisons across multiple attributes
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Dual Player Comparisons
Quickly evaluate two players relative strengths and weaknesses
Comparisons in use: When discussing two players with a similar "overall" rating, understand the underlying drivers of performance at multiple levels -
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Multi-Player or Time Horizon View
Compare groups of players or the same player across multiple seasons
Multi player comparison in use: Show a player their performance over multiple seasons/clubs/leagues to identify their playing DNA and how they are progressing
Ask bigger questions of data to get more from your football knowledge
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Player Similarity Index
Identify players with the most comparable underlying player "DNA" to a specific player or archetype
Similarity in use: Instantly find the 10 most similar players in the 2nd Division to replace an outgoing striker in the transfer window and define your initial shortlist -
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Player Archetypes
Create archetypes of players with shared characteristics (e.g. age, league, skills) - to understand more complex recruitment and development questions.
Archetypes in use: Create an archetype of the 5 best defenders <21 in the league to compare the relative strengths of a young player in your squad or an academy product
Cut through the noise to Identify the talent your club needs
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Custom Lists and Filters
Identify talent that meets certain criteria, from tens of thousands of player profiles in real-time
Custom Lists in Use: Sort players by >20 filters (inc. Age, rating, nationality, league) to quickly narrow a shortlist of players -
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TRAITS Matrix
Identify specific strengths you want to bring into your team, with the TRAITS Matrix. Instantly and intuitively see who excels across multiple characteristics.
Traits Matrix in use: Identify players in a legaue who are Elite in Scoring and Creating but are also above average in their defensive capability
Deeply understand the makeup of your entire squad
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Squad View
Inform Talent ID and Development insights with the perspective of your entire squad - understand which players within a team are the best performers and why that is the case
Squad View in use: Quickly view the depth of your squad or understand your opposition for the next match
Customise your platform, to align with your game model
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Customisable inputs, weightings, and language
Ensure that insights drawn from data and analytics are meaningful to your team to increase trust and adoption. The Traits platform is designed to help you get more from the football expertise in your team, not to provide prescriptive, one-size fits all "answers"
Customisation in use: Bring together your team of experts to discuss how you want to interpret data to ensure that it aligns with your football philosophy and game model
