Frequently Asked Questions

Traits is designed to empower everyone within your organisation through the power of modern sports data - be that coaches, scouts, analysts, management or even players. This is achieved through intuitive outputs, customisation, and clear visualisations.

Traits is successfully used as an organisation-wide tool across teams toward:

Talent ID: comprehensively understand the performance DNA of players to recognise their relative strengths and weaknesses

Talent Management: aid match selection and opposition analysis at the player and team level

Talent Development: understand the strengths and areas for development of players, and hone in on how to improve

Executive Decisions: Traits has a powerful ability to get decision-makers on the same page, grounding their decisions with meaningful objective analytics

We believe there’s no such thing as a one-size-fits-all solution for analytics in sport. Every team is different and approaches the game in their own unique way. Your analysis should be measured to align with your values, not someone else’s.

We work with decision-makers and analysts within your team to map your values and terminology to a unique framework, based on your sporting philosophy and game model. We then seamlessly integrate your data feeds and deliver an intuitive real-time platform that is fit-for-purpose in line with your intrinsic values.

The current state of play for many teams is that the potential of big data in sport remains confined to a select few within the organisation who know how to interpret it.

By bridging the communication gap between complex raw numbers and tangible insights, Traits becomes an invaluable tool for embedding data at the centre of your team’s strategy. Traits enables coaches and scouts to truly connect their expertise with the analysis, extracting full value out of both their knowledge and the data. This empowers decision makers to think like data scientists and join them in the pursuit of asking more refined questions that will have an impact.

Your sporting philosophy is the way your team understands and communicates success in your sport. Your game model is the way in which you go about achieving it. With Traits your philosophy is translated into a unique framework to align with your language and your data is modelled to align with your values. Every platform is built on a team-by-team basis accordingly.

Ensuring your analytics platform mirrors your sporting philosophy is the key to having decision makers trust, and ultimately use, data effectively. Prescriptive "black-box" metrics developed by outsiders simply cannot replicate this level of trust or buy-in. Traits is designed to be a tool that listens to you, rather than impose analysis on users.

1. Accessibility

Data providers excel at capturing increasingly granular data across a wide spectrum of competitions - but often only provide basic data exploration tools. Traits is first and foremost a translation tool from data language to sports language. Traits can answer the big questions in real-time and in an easily interpretable way, which has seen it quickly become the go-to analytics tool for decision-makers at every level.

2. Customisable

Analytics providers tend to offer a universal ‘solution’ to sports, delivering ‘black-box’ metrics to their subscribers. Traits is designed to be customisable to your unique sporting philosophy, recognising this will continually evolve over time. Everything from terminology, data providers, and foundational frameworks can be seamlessly aligned to your specific use case.

3. Builds Trust

Trust in analysis is often the biggest barrier keeping decision-makers from incorporating data into their processes. Naturally, people are hesitant to lean on data they don't fully understand. Our stance is that data must be trusted to be influential. Traits models are interpretable and fully transparent, where every rating is met with a clear explanation as to why the numbers are coming out the way they are, instead of leaving users asking “how” or “so what”.

Unlike most analytics software in the market, Traits does not prescribe a data provider. As a truly data-agnostic platform, Traits can go as wide as your existing data subscriptions allow. This will often result in detailed profiles across dozens of leagues, hundreds of teams, and tens of thousands of players.

Traits offers ready-made best-practice analytics at a fraction of the cost it would otherwise take to develop and maintain. Skip the labor of creating data pipelines, models, and dashboards from the ground up and maximise efficiency by simply tuning Traits’ bespoke analytics for your needs.

Prices are determined by the volume and complexity of your data within the platform and are exclusive of the base data subscription from your chosen provider/s. Please reach out for further details.

Absolutely. Traits platforms have been developed and implemented within global football, Australian rules football, international cricket and Olympic sports - with more in the pipeline. We are working with clubs, national teams and leagues of varying shapes and sizes, alongside player agencies and media outlets too. The only consideration is the extent to which data is available. The more granular, the better. Whatever your sport, if you have complex data you need to make sense of, Traits is for you.