Sports Analytics Company Traits Insights Secures Funding from Artesian for Global Expansion
Melbourne, Australia – 12/4/2023
Traits Insights, a player profiling platform for professional sports clubs and leagues, has secured funding from Artesian to expand its global reach. Founded by Dan Pelchen, PhD, Traits Insights has quickly become a game-changer in the sports analytics industry. The platform uses objective event data to reflect each player's performance DNA in line with each club’s unique sporting philosophy to inform data-driven decision making.
Launched in September 2022, Traits Insights has already been adopted by elite sports organisations across Global Football, Australian Rules football and Cricket. The platform applies modern Human Resource Analytics to translate thousands of complex data points into the language and terminology of individual clubs, providing invaluable insights that the entire organisation can understand.
"We're excited to receive this investment from Artesian, which will help us expand our reach and impact," said Pelchen. "Traits is already demonstrating its value to some of the world's top sports organisations, and we look forward to continuing to provide and develop the best tools for data analytics toward player and team profiling." With the new funding, Traits Insights has already expanded its team to support a growing customer base. Traits Insights has quickly established a reputation for its sophisticated data analysis and user-friendly interface. The funding will help the company further develop the core Traits product and deliver an even better service to its customers.
About Traits Insights
Traits Insights is a player profiling platform for professional sports clubs and leagues. Traits translates thousands of data points into the language and terminology of individual clubs, reflecting each player's performance DNA in line with their intrinsic values. Launched in September 2022, Traits Insights has been adopted by elite sports organisations around the world and has set a new standard for how complex data and analytics is communicated in sport.
About Artesian
Artesian is a leading venture capital firm that invests in high-growth potential technology companies. With an unparalleled network of over 625 existing portfolio companies and more than 1,500 founder alumni, combined with sector specialisation and deep domain experience, Artesian supports Startups and scaleups across various sectors. Its strong network and specialised investment strategies have made it a trusted partner to support early-stage scalable and sustainable companies in the Asia Pacific region.