Elevating Football Expertise

TRAITS is a player profiling platform that supports all football experts - from sporting directors to coaches, scouts and analysts - to more meaningfully use data and analytics in their talent ID and development processes

Intuitive outputs ✓   Real-time insights ✓   Built for you ✓

Trusted by leading teams in global sport

Intuitive Outputs.
Real-time Insights.
Immediate impact.

Communicate deeper insights in fewer numbers and get everyone in your team speaking the same language with data that is trusted and adopted

Complex Data.
Advanced Analytics.
Easily Understood.

Traits’ unique top-down rating approach allows you to intuitively cut through noise and dive through layers of what shapes player performance

Your game model.
In your language.
To elevate your expertise.

Foster trust and adoption of football intelligence in your organisation and take agency of your custom, fit-for-purpose Traits models and platform

Designed for you

  • For Sporting and Technical Directors

    Take agency over your Football Intelligence

  • For Managers and Coaches

    Develop your talent and engage your playing group through data

  • For Head Recruiters and Scouts

    Identify, shortlist and evaluate talent in real-time

  • For Analysts and Data Scientists

    Enable easier communication of your custom insights

Find out more how Traits can support you

 Testimonials

“Traits is excellent at connecting domain expertise in a football club - it enables coaching staff, recruitment staff, management and analysts to all be on the same page when intuitively interpreting complex data. Traits is unique to any other solution I have seen.”

Ged Roddy MBE FIFA
High Performance Expert

“Traits is far more than a talent ID tool. It provides an excellent starting point for any discussion around a player's technical profile and shows clear data to immediately identify individual strengths to paint an insightful picture on player performance.”

Tarkyn Lockyer AFL National Academy
Manager / Coach

“Melbourne Victory is proud to have been part of the Traits journey to date. It is an important tool and we have no doubt a platform of this quality will become an increasingly integral part of club talent management.”

John Didulica Melbourne Victory
Technical Director